We are fish who notice water. We break apart the everyday and the conventional, and feel all the smarter for it. We deconstruct humor with a stern face, but we also laugh in the face of social norms. Case in point: someecards.
Here are a few apt cards that reveal truths about the marketing field:
So maybe it's time to follow the old adage: Laugh with them so they can't laugh at you.
My question: When will nonprofit marketing catch up to postmodernity?
We children of the postmodern age have learned to poke fun at our predecessors. But now that we're marketers, we're scared to use the techniques which are most effective on us. Instead, we set up rituals, appeal to nostalgia, and stick with age-old formulas.
When will we start making fun of ourselves? When will we dare to point out the fact that we're raising money? At it's core, what we're asking for is not an investment or a gift. It's a donation. It's giving up your money ... for something better.
No, we don't need to see a noble cause as a farce. Our organizations don't have to be subject to ridicule. But taking ourselves as fundraisers less seriously can help us relate to donors.
Let's rip off the masks.
What if we said: "We want your money. Here's why."
That would require a compelling reason to give, and a less tricky way to disguise the "ask."
Sounds a bit more ethical. Sounds a bit more like what the postmodern world is craving.
My question: When will nonprofit marketing catch up to postmodernity?
We children of the postmodern age have learned to poke fun at our predecessors. But now that we're marketers, we're scared to use the techniques which are most effective on us. Instead, we set up rituals, appeal to nostalgia, and stick with age-old formulas.
When will we start making fun of ourselves? When will we dare to point out the fact that we're raising money? At it's core, what we're asking for is not an investment or a gift. It's a donation. It's giving up your money ... for something better.
No, we don't need to see a noble cause as a farce. Our organizations don't have to be subject to ridicule. But taking ourselves as fundraisers less seriously can help us relate to donors.
Let's rip off the masks.
What if we said: "We want your money. Here's why."
That would require a compelling reason to give, and a less tricky way to disguise the "ask."
Sounds a bit more ethical. Sounds a bit more like what the postmodern world is craving.
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