Monday, April 16, 2012

reach and rally - an inaugural post

Let's get started.

I'm on a collaborative team that manages annual giving at a liberal arts college. And I love marketing for good.

It's the marketing treasures I find every day that make me want to blog, to converse with other marketers, to help nonprofits do more to serve their communities.

Marketing is not just about commodities and consumption. There's an overflow of potent ideas out there that just need a platform. That's where we as nonprofit marketers come in--not to trivialize but to concretize. Truth can be spoken, written, visualized. We're uniquely positioned to put well-intentioned notions into motion.

But how? We learn a little more every day.

Come along and see for yourself.

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