the gift and the gimmick

Leo Burnett is at it again. The creative powerhouse created a series of simple but interactive donation boxes for Dubai Cares. In my opinion, they top all the innovative giving contraptions we've seen.

Why? Because the gimmick connects with the gift. 

It's not just a fun way of giving to a good cause, it's a representation of how your gift works. Plus, it sparks a positive and immediate emotional response in the giver, which makes future giving more likely.

Watch how these boxes visually communicate the impact a donor's gift makes in the life of a child.

This example of marketing brilliance should challenge us to change the way we fundraise so that we can improve the giving experience for our donors.

Until next time, reach and rally, my friends.